Accordia, Inc.
Zanybrainy is a large, national retailer of safe and educational toys with over 100 brick and mortar locations throughout the US. ZanyBrainy's initial site was developed by Accordia as a proof of concept project, but lacked the clear usability and architectural structure to facilitate customer interaction and effectively merchandise product.
To overcome these shortcomings, the ZanyBrainy web site was overhauled with the Gateway Access Model, an affinity navigational system, IA best practices and methods, and updated Accordia software components. The resulting site added a further dimension to ZanyBrainy's merchandising capability, allowing thematic and conceptual locations to be created and marketed.
