Accordia, Inc.
ULTA
Lead Information Architect
www.ulta.com
Ulta is a large, national retailer of premier and generic cosmetics with over 80 physical locations, mostly in the Midwest. The company desired to develop a comprehensive interactive ecommerce solution to sell beauty products via the web.
Employing proprietary ecommerce solution, designed and developed the site's architecture, template methodology, interface flow, navigational schema, and software specification. Architecture incorporated a partial Gateway Access Model and affinity navigational system to insure customers relevant, contextual access to ULTA's extensive products. The resulting site has successfully delivered value for ULTA, and provides customers with intuitive and efficient product navigation unavailable elsewhere.
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