Dick's Sporting Goods
Lead Information Architect
www.dsports.com (site since redesigned)

With over 100 physical stores Dick's Sporting goods is the largest independent sporting goods retailer in the US. The company desired to develop a comprehensive ecommerce solution for the internet that could provide the robust user experience necessary to leverage the complex consumer relationship with sporting goods.

Employing proprietary Accordia software, I designed and developed the site's architecture, template methodology, interface flow, navigational schema, and software requirements. This project involved over 30,000 unique products, and was completed and launched in under 6 months. The resulting site won numerous accolades and provided Dick's Sporting Goods with a revenue generating, value drive interactive asset.