iXL, Inc.
With the increases in online bookselling through companies such as Amazon.com, the American Booksellers Association saw the need for a system to facilitate member stores ability to market and sell books via the internet. The result is Booksense.com, a community retail site that provides ABA members the ability to create independent ecommerce applications for their stores via a set of standard templates and services.
Led architecture and prototype creation of the administrative tool that allows member stores to manage develop, customize, merchandise, and manage their virtual stores.
